It’s true that working with artists can be difficult. What’s more difficult is promoting shows in a social media world with highly limited print and TV assets. Through its partnership with RKC.me, we combined the forces of The Mahaffey Theater’s lineup with that of I Love the Burg’s reach to bring highly expanded coverage to upcoming acts. 30 second reels go beyond still images to re familiarize viewers with the accomplishments of upcoming performers. Each reel produced resulted in an almost immediate boost in ticket sales.