Taking Spin Broom to Digital with Anthony Sullivan
Working with legendary pitchman Anthony Sullivan, RKC.me helped adapt this TV campaign for the Hurricane Spin Broom to a paid social effort. We increased viewership from only 5% completion to nearly 70% of viewers watching the entire 12 second social infomercial while also sending thousands of new users to the website to shop.
Copa
Competitive fares, shorter routes, connections, and complimentary hot meals and adult beverages make Copa Airlines the gem of travel to Central and South America. Our campaign for the largest airline in Latin America promotes destination travel and provides a peek into the experience of flying through Copa, with all of its bonuses. While the destination is key, consumers are now learning how Copa makes getting there half the fun, once again.
Cartagena
“The vast jungles, breathtaking beaches, and colorful historic towns of Colombia need no filter. Copa Airlines offers shorter flights from Tampa to Colombia with complimentary hot meals and wine and spirits. Click Book Now for our best fares from TPA!”
Costa Rica
“#CostaRica: Better experienced in person than in your newsfeed. Shorter flights from Tampa to Latin American with VIP-style services, including complimentary hot meals and wine and spirits. Click Shop Now for our best fares from TPA!”
Peru
“Get closer to Machu Picchu and the Amazon. Travel Copa Airlines from Tampa for shorter flights to more Latin American destinations and VIP-style service in every seat. Click Shop Now to see our latest fares to the hottest destinations.”
“A scenic jungle, a vibrant city, and breathtaking beaches. With 4 direct flights weekly and complimentary adult beverages, it’s easy to discover Central America on Copa Airlines. Book your next adventure today!”
Tampa Bay Rowdies
Moving to the USL for their first year, the Tampa Bay Rowdies made a strong playoff run. We created clean, bold green and gold graphics to catch the eyes of fans and encourage them to get behind their team to “bring it home.” The branding was successfully used across social ads with target audience testing and billboards to drive thousands of fans to buy home game playoff tickets. At the games, signage in the stadium and programs reinforced support of their playoff campaign.
Museum of Fine Arts
In a world of Instagram feeds, a photographic journey of the great American road trip presented a great opportunity to expose a fine art museum to the next generation of patrons. Our Open Road trailer not only engaged a whole new social audience for the Museum, the MFA saw traffic to the exhibition skew significantly younger for the first time in a while.
Pilot Bank
How do you make finance, cool? Align one of the area’s oldest community banks with the fast-growing city it operates in for a feel good local campaign that reflects the Tampa Bay economy coming to life. Our Pilot Bank postcards inspired thousands of interactions and shares across social media, engaging consumers to help us expose the bank’s brand to hundreds of their friends and family.
Museum of Fine Arts, St. Petersburg, Florida
RKC.me is thrilled to be working with the Museum of Fine Arts on what’s certain to be one of the biggest exhibits of 2017 in St. Pete, Tampa, Florida and possibly the entire Southeastern U.S!. Opening November 11, Star Wars and the Power of Costume makes the MFA it’s rebel headquarters in the state of Florida.
Kahwa Coffee Roasters
Kudos to the husband and wife team behind one of the Tampa Bay’s fastest-growing brands. Their dedication to participating in our elaborate April Fools launch of Caféine, is representative of their dedication to the craft of making great coffee. Launched the morning of April 1, the video was seen and shared by thousands and garnered publicity in the Tampa Bay Times and coffee industry blogs.
Restaurant Clients
RKC.me works with a variety of hospitality brands across the Tampa Bay Area, recently completing photoshoots with some long-term and newly acquired clients including Bella’s Italian Cafe, Cassis and 2nd and Second. Rich photography allows team RKC.me to build digital campaigns that continue to deliver measurable results. Not to mention, make us hungry.
BellaBrava
Looking to capture the essence of family fun dining, we wrote a script for the commercial and then put a call out for local talent through I Love the Burg, casting people of all age ranges and walks of life.
Upon release, people were so excited to see their friends and family on social media and TV that they shared across Facebook, telling everyone to keep an eye out for their loved ones on the local cable channels. Every spotting would become another social media post, encouraging interaction and engagement around the BellaBrava experience. The video received almost 40 thousand views and hundreds of engagements through Facebook. The commercial resulted in a summer for BellaBrava that was as busy as high season!
The feedback was great in general, but this comment in particular shows the direction paid off, “Like that you feature kids – so many local places have become so anti-kids, glad to see you guys embracing them.”
With that success, we also repeated the effort for sister restaurant, Stillwaters Tavern.
Diamonds Direct
The bus is a great place to meet people. No, really! Just ask this young man who gets to propose to thousands every year, serendipitously.
From downtown St. Pete to the beaches via Central Ave, this engaging *wink* *wink* bus wrap gets beach to bay visitors hopping aboard to say “I do” to local jewelry!