Open Road Campaign Drives Younger Visitors to MFA – RKC.me

Open Road Campaign Drives Younger Visitors to MFA

Museum of Fine Arts

In a world of Instagram photos and Snapchat stories, a photographic journey of the great American road trip presented a great opportunity to expose a fine art museum to the next generation of patrons. Our Open Road trailer not only engaged a whole new social audience for the Museum, the MFA saw traffic to the exhibition skew significantly younger for the first time in a while.

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