2nd & Second

The anticipation around 2nd & Second, St. Pete’s only 24 hour downtown diner, was building from the moment the news was announced. RKC.me helped brand the new restaurant, designing its logo, a fun menu, and funky placemats. We also captured the amazing atmosphere through photos and developed a visual centric website to display them. Taking into consideration the kinks of a new restaurant, we evaluated strengths and weaknesses, using feedback in real time, to inform their social media strategy. The results were a warm reception for the diner and the start of what’s sure to become a beloved staple in St. Pete for years to come.