METRO HIV Awareness

With a new generation unaware of the scary realities of HIV, rates have been rising fast in Hillsborough and Pinellas counties. To highlight the seriousness of the disease and encourage those at high risk to access METRO’s free HIV testing, we conceptualized PSA videos for the client using bold text, language, and imagery from the peak of the epidemic, a reminder that going back is not an option. We smartly maximized METRO’s budget with a spot optimized for TV, digital and social media.

TV Impressions: 230k
Social Media Reach: 201k
Video Views: 53.1k