Moving to the USL for their first year, the Tampa Bay Rowdies made a strong playoff run. We created clean, bold green and gold graphics to catch the eyes of fans and encourage them to get behind their team to “bring it home.” The branding was successfully used across social ads with target audience testing and billboards to drive thousands of fans to buy home game playoff tickets. At the games, signage in the stadium and programs reinforced support of their playoff campaign.