One of Tampa Bay’s oldest community banks, Pilot Bank wanted to create a special CD rate to “recognize great achievements.” Teaming up with legendary Tampa Bay Buccaneer Jimmie “88” Giles, RKC.me created branding, branch signage and a digital campaign touting two exceptional options, both using the player’s well-known jersey number, for personalized investing strategies.

How do you make finance, cool? Align one of the area’s oldest community banks with the fast-growing city it operates in for a feel good local campaign that reflects the Tampa Bay economy coming to life. Our Pilot Bank postcards inspired thousands of interactions and shares across social media, engaging consumers to help us expose the bank’s brand to hundreds of their friends and family.