METRO – RKC.me https://rkc.me Tampa Bay Digital Media Agency Mon, 08 Jan 2018 21:41:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://rkc.me/wp-content/uploads/2016/10/cropped-RKCfavicontest-32x32.jpg METRO – RKC.me https://rkc.me 32 32 Grindr PrEP’s Tampa Bay Gay Males https://rkc.me/digital/app-targeting-campaign/ Fri, 28 Jul 2017 19:31:30 +0000 https://rkc.me/?p=847 With HIV on the rise in Tampa Bay, we ran our first Grindr campaign to help spread the word about PrEP, a daily pill that can reduce exposure to the virus by up to 92%. … after a month-long campaign, RKC.me client METRO went from nearly zero inquiries about PrEP to dozens which also led to a boost in the overall enrollment to the organization’s Primary Care Practice.

]]> Addressing HIV Rise Head On https://rkc.me/commercials/psa-hiv-non-profit/ Wed, 28 Sep 2016 22:25:27 +0000 http://tampaisso.us/rkc.me/?p=461 METRO HIV Awareness

With a new generation unaware of the scary realities of HIV, rates have been rising fast in Hillsborough and Pinellas counties. To highlight the seriousness of the disease and encourage those at high risk to access METRO’s free HIV testing, we conceptualized PSA videos for the client using bold text, language, and imagery from the peak of the epidemic, a reminder that going back is not an option. We smartly maximized METRO’s budget with a spot optimized for TV, digital and social media.

TV Impressions: 230k
Social Media Reach: 201k
Video Views: 53.1k

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