RKC.me https://rkc.me Tampa Bay Digital Media Agency Wed, 28 Nov 2018 15:51:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://rkc.me/wp-content/uploads/2016/10/cropped-RKCfavicontest-32x32.jpg RKC.me https://rkc.me 32 32 Making a Mark with Pilot Bank’s Mural https://rkc.me/design/pilot-bank-mural/ Thu, 15 Nov 2018 22:03:23 +0000 https://rkc.me/?p=1107 How to make an impact on a city and community known for its thriving arts scene? Given St. Pete’s penchant for eye-catching street art, RKC came up with idea of creating a mural that would serve as Pilot Bank‘s love note to St. Pete at its newest location on 4th Street, its first in the city! RKC’s  mocked up a concept which was brought to life by local artists John Gascot and Derek Donnelly who emblazoned a stunning work of art on the side of the bank. The mural received plenty of media attention, including articles from the Business Observer and Tampa Bay Business Journal. The mural got even more mileage on social media with the reception event and timelapse video of its making. Keep an eye out for the mural next time you’re taking 4th Street into downtown St. Pete!

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Using Rich Photography to Build Digital Campaigns for Hospitality Clients https://rkc.me/uncategorized/using-rich-photography-to-build-digital-campaigns-for-hospitality-clients/ Wed, 09 May 2018 23:26:49 +0000 https://rkc.me/?p=1041 Restaurant Clients

RKC.me works with a variety of hospitality brands across the Tampa Bay Area, recently completing photoshoots with some long-term and newly acquired clients including Bella’s Italian Cafe, Cassis and 2nd and Second. Rich photography allows team RKC.me to build digital campaigns that continue to deliver measurable results. Not to mention, make us hungry.

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Sundial Doggy Campaign Boosts Restaurants, Foot Traffic https://rkc.me/photography/sundial-doggie-dining-deck-awareness-campaign/ Sun, 25 Feb 2018 15:42:55 +0000 https://rkc.me/?p=1003 Locals love their dogs. To promote Sundial’s restaurants as a doggie dining destination, while boosting happy hour awareness, RKC.me combined well-rounded digital and branding campaign with an influencer event. Popular social media pooches and their humans enjoyed drinks, dinners and happy hours on what we dubbed the Sundial “Doggie Dining Deck” while sharing their experience with thousands of collective followers.

In addition to strategic signage, digital ads promoting the space were distributed online to locals dog owners and a street team delivered collateral directly to the hands of those walking their pups downtown.



In addition to management and tenants citing a highly visible increase in doggy traffic to Sundial in general, restaurants have reported greater dining and happy hour sales since the promotion began and are up overall compared to this time last year.

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1st Appearances for 2nd & Second https://rkc.me/photography/restaurant-branding/ Thu, 04 Jan 2018 18:14:28 +0000 https://rkc.me/?p=990 2nd & Second

The anticipation around 2nd & Second, St. Pete’s only 24 hour downtown diner, was building from the moment the news was announced. RKC.me helped brand the new restaurant, designing its logo, a fun menu, and funky placemats. We also captured the amazing atmosphere through photos and developed a visual centric website to display them. Taking into consideration the kinks of a new restaurant, we evaluated strengths and weaknesses, using feedback in real time, to inform their social media strategy. The results were a warm reception for the diner and the start of what’s sure to become a beloved staple in St. Pete for years to come.

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RKC.me Slays New Digital Advertising Benchmarks https://rkc.me/digital/facebook-advertising-benchmarks/ Thu, 07 Dec 2017 22:43:05 +0000 https://rkc.me/?p=940  

As agents of digital engagement, the biggest brands in Tampa Bay and beyond have tapped RKC.me to build great content and winning strategies. Recent industry reports solidify that our results continue to defy key benchmarks for reach, interaction and cost.

Paid Social Benchmarks According to AdStage
Average CPM: $14.72
Average CPC: $1.52
Average CTR: 1.95%

RKC.me Results
Average CPM: $9.75
Average CPC: $0.47
Average CTR: 3.24%

If you’re planning to increase your social and digital media budget next year, you should be working with RKC.me. We are uniquely suited to build superior content with a laser-focused approach to ROI delivering six times the budget or higher. Depending on overall budget, we may be able to manage placements for a percentage.

Engage with us today by contacting our president and director, Brian Bailey (brian@rkc.me) at 727-896-3435.

PS… We also happen to be the team behind Tampa Bay’s largest independent social media network, I Love the Burg and That’s So Tampa.

We can’t wait to work with you in 2018.

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Cheering on the Tampa Bay Rowdies https://rkc.me/design/digital-traditional-campaign-branding/ Sat, 18 Nov 2017 19:17:39 +0000 https://rkc.me/?p=941 Tampa Bay Rowdies

Moving to the USL for their first year, the Tampa Bay Rowdies made a strong playoff run. We created clean, bold green and gold graphics to catch the eyes of fans and encourage them to get behind their team to “bring it home.” The branding was successfully used across social ads with target audience testing and billboards to drive thousands of fans to buy home game playoff tickets. At the games, signage in the stadium and programs reinforced support of their playoff campaign.

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Not Letting the Dust Settle at Cassis https://rkc.me/event/press-launch-renovations/ Sat, 18 Nov 2017 19:15:50 +0000 https://rkc.me/?p=938 Cassis

A staple of St. Pete’s foodie scene from before there was such a thing, Cassis American Brasserie was evolving to better serve the demands of a culture they helped cultivate. Dropping the “American Brasserie” from their name and doing a bit of renovating, Cassis 2.0 enlisted RKC.me to help spread the word of the upgrades and launch their new outdoor lounge. We strategically positioned the news of their renovations with press leading up to construction and unveiled the final results through an influencer grand reopening launch event.

Press:
Biz Journal, Creative Loafing, Tampa Bay Times, I Love the Burg, Business Observer

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Good Coffee for a Good Cause https://rkc.me/video/package-design-release/ Wed, 27 Sep 2017 19:53:53 +0000 https://rkc.me/?p=915 image by Joey Clay

Kahwa Coffee

It all started with a tweet; when longtime Kahwa Coffee customer Evan Longoria @’d the company on Twitter, he set the ball in motion to fast becoming a business partner. In launching the special collaborative coffee blend, Signature Series No. 3, RKC.me was tasked with designing the bag and handling the rollout, as well as coordinating and capturing the unveiling event… And for good cause: benefitting those in need.

“The bag and everything, what they did with it, their marketing people, they turned it into something pretty special.”
— Evan Longoria on Drew Garabo LIVE 102.5 The Bone

Press:
Tea & Coffee Trade Journal, Daily Coffee News, Tampa Bay Times, Creative Loafing Tampa, St. Petersblog, MLB.com, Cut4

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Pup with the Sun Instameet https://rkc.me/video/instagram-community-activation/ Wed, 13 Sep 2017 17:18:22 +0000 https://rkc.me/?p=896 I Love the Burg

If there’s one thing we love at I Love the Burg, it’s dogs. Okay, living in St. Pete, we also are enamored with each sunrise and sunset. Therefore, we tapped National Dog Day as a reason to come together for a photo opportunity to celebrate our love for both with the local Instagram community.

Connecting local businesses with dog lovers and the IG community at large, Pup with the Sun featured Kahwa serving coffee for the humans while swah-rey and That Dog Ice Cream pampering the pups with sweet treats. Dog enthusiast shops St PetersBARK and Pup Active also joined in the fun with some special prizes.

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Jimmie Giles https://rkc.me/print/brochure-design/ Tue, 12 Sep 2017 15:35:39 +0000 https://rkc.me/?p=899 Pilot Bank

One of Tampa Bay’s oldest community banks, Pilot Bank wanted to create a special CD rate to “recognize great achievements.” Teaming up with legendary Tampa Bay Buccaneer Jimmie “88” Giles, RKC.me created branding, branch signage and a digital campaign touting two exceptional options, both using the player’s well-known jersey number, for personalized investing strategies.

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