With a new generation unaware of the scary realities of HIV, rates have been rising fast in Hillsborough and Pinellas counties. To highlight the seriousness of the disease and encourage those at high risk to access METRO’s free HIV testing, we conceptualized PSA videos for the client using bold text, language, and imagery from the peak of the epidemic, a reminder that going back is not an option. We smartly maximized METRO’s budget with a spot optimized for TV, digital and social media.

TV Impressions: 230k
Social Media Reach: 201k
Video Views: 53.1k

Looking to capture the essence of family fun dining, we wrote a script for the commercial and then put a call out for local talent through I Love the Burg, casting people of all age ranges and walks of life.

Upon release, people were so excited to see their friends and family on social media and TV that they shared across Facebook, telling everyone to keep an eye out for their loved ones on the local cable channels. Every spotting would become another social media post, encouraging interaction and engagement around the BellaBrava experience. The video received almost 40 thousand views and hundreds of engagements through Facebook. The commercial resulted in a summer for BellaBrava that was as busy as high season!

The feedback was great in general, but this comment in particular shows the direction paid off, “Like that you feature kids – so many local places have become so anti-kids, glad to see you guys embracing them.”