Events – RKC.me

Sundial Doggy Campaign Boosts Restaurants, Foot Traffic

rkcme — Sun, 25 Feb 2018 15:42:55 +0000

Locals love their dogs. To promote Sundial’s restaurants as a doggie dining destination, while boosting happy hour awareness, RKC.me combined well-rounded digital and branding campaign with an influencer event. Popular social media pooches and their humans enjoyed drinks, dinners and happy hours on what we dubbed the Sundial “Doggie Dining Deck” while sharing their experience with thousands of collective followers.

In addition to strategic signage, digital ads promoting the space were distributed online to locals dog owners and a street team delivered collateral directly to the hands of those walking their pups downtown.

In addition to management and tenants citing a highly visible increase in doggy traffic to Sundial in general, restaurants have reported greater dining and happy hour sales since the promotion began and are up overall compared to this time last year.

Not Letting the Dust Settle at Cassis

rkcme — Sat, 18 Nov 2017 19:15:50 +0000

Cassis

A staple of St. Pete’s foodie scene from before there was such a thing, Cassis American Brasserie was evolving to better serve the demands of a culture they helped cultivate. Dropping the “American Brasserie” from their name and doing a bit of renovating, Cassis 2.0 enlisted RKC.me to help spread the word of the upgrades and launch their new outdoor lounge. We strategically positioned the news of their renovations with press leading up to construction and unveiled the final results through an influencer grand reopening launch event.

Press:
Biz Journal, Creative Loafing, Tampa Bay Times, I Love the Burg, Business Observer

Good Coffee for a Good Cause

rkcme — Wed, 27 Sep 2017 19:53:53 +0000

image by Joey Clay

Kahwa Coffee

It all started with a tweet; when longtime Kahwa Coffee customer Evan Longoria @’d the company on Twitter, he set the ball in motion to fast becoming a business partner. In launching the special collaborative coffee blend, Signature Series No. 3, RKC.me was tasked with designing the bag and handling the rollout, as well as coordinating and capturing the unveiling event… And for good cause: benefitting those in need.

“The bag and everything, what they did with it, their marketing people, they turned it into something pretty special.”
— Evan Longoria on Drew Garabo LIVE 102.5 The Bone

Press:
Tea & Coffee Trade Journal, Daily Coffee News, Tampa Bay Times, Creative Loafing Tampa, St. Petersblog, MLB.com, Cut4

Pup with the Sun Instameet

rkcme — Wed, 13 Sep 2017 17:18:22 +0000

I Love the Burg

If there’s one thing we love at I Love the Burg, it’s dogs. Okay, living in St. Pete, we also are enamored with each sunrise and sunset. Therefore, we tapped National Dog Day as a reason to come together for a photo opportunity to celebrate our love for both with the local Instagram community.

Connecting local businesses with dog lovers and the IG community at large, Pup with the Sun featured Kahwa serving coffee for the humans while swah-rey and That Dog Ice Cream pampering the pups with sweet treats. Dog enthusiast shops St PetersBARK and Pup Active also joined in the fun with some special prizes.