Digital – RKC.me https://rkc.me Tampa Bay Digital Media Agency Wed, 28 Nov 2018 15:51:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://rkc.me/wp-content/uploads/2016/10/cropped-RKCfavicontest-32x32.jpg Digital – RKC.me https://rkc.me 32 32 Using Rich Photography to Build Digital Campaigns for Hospitality Clients https://rkc.me/uncategorized/using-rich-photography-to-build-digital-campaigns-for-hospitality-clients/ Wed, 09 May 2018 23:26:49 +0000 https://rkc.me/?p=1041 Restaurant Clients

RKC.me works with a variety of hospitality brands across the Tampa Bay Area, recently completing photoshoots with some long-term and newly acquired clients including Bella’s Italian Cafe, Cassis and 2nd and Second. Rich photography allows team RKC.me to build digital campaigns that continue to deliver measurable results. Not to mention, make us hungry.

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Sundial Doggy Campaign Boosts Restaurants, Foot Traffic https://rkc.me/photography/sundial-doggie-dining-deck-awareness-campaign/ Sun, 25 Feb 2018 15:42:55 +0000 https://rkc.me/?p=1003 Locals love their dogs. To promote Sundial’s restaurants as a doggie dining destination, while boosting happy hour awareness, RKC.me combined well-rounded digital and branding campaign with an influencer event. Popular social media pooches and their humans enjoyed drinks, dinners and happy hours on what we dubbed the Sundial “Doggie Dining Deck” while sharing their experience with thousands of collective followers.

In addition to strategic signage, digital ads promoting the space were distributed online to locals dog owners and a street team delivered collateral directly to the hands of those walking their pups downtown.



In addition to management and tenants citing a highly visible increase in doggy traffic to Sundial in general, restaurants have reported greater dining and happy hour sales since the promotion began and are up overall compared to this time last year.

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RKC.me Slays New Digital Advertising Benchmarks https://rkc.me/digital/facebook-advertising-benchmarks/ Thu, 07 Dec 2017 22:43:05 +0000 https://rkc.me/?p=940  

As agents of digital engagement, the biggest brands in Tampa Bay and beyond have tapped RKC.me to build great content and winning strategies. Recent industry reports solidify that our results continue to defy key benchmarks for reach, interaction and cost.

Paid Social Benchmarks According to AdStage
Average CPM: $14.72
Average CPC: $1.52
Average CTR: 1.95%

RKC.me Results
Average CPM: $9.75
Average CPC: $0.47
Average CTR: 3.24%

If you’re planning to increase your social and digital media budget next year, you should be working with RKC.me. We are uniquely suited to build superior content with a laser-focused approach to ROI delivering six times the budget or higher. Depending on overall budget, we may be able to manage placements for a percentage.

Engage with us today by contacting our president and director, Brian Bailey (brian@rkc.me) at 727-896-3435.

PS… We also happen to be the team behind Tampa Bay’s largest independent social media network, I Love the Burg and That’s So Tampa.

We can’t wait to work with you in 2018.

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Jimmie Giles https://rkc.me/print/brochure-design/ Tue, 12 Sep 2017 15:35:39 +0000 https://rkc.me/?p=899 Pilot Bank

One of Tampa Bay’s oldest community banks, Pilot Bank wanted to create a special CD rate to “recognize great achievements.” Teaming up with legendary Tampa Bay Buccaneer Jimmie “88” Giles, RKC.me created branding, branch signage and a digital campaign touting two exceptional options, both using the player’s well-known jersey number, for personalized investing strategies.

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Grindr PrEP’s Tampa Bay Gay Males https://rkc.me/digital/app-targeting-campaign/ Fri, 28 Jul 2017 19:31:30 +0000 https://rkc.me/?p=847 With HIV on the rise in Tampa Bay, we ran our first Grindr campaign to help spread the word about PrEP, a daily pill that can reduce exposure to the virus by up to 92%. … after a month-long campaign, RKC.me client METRO went from nearly zero inquiries about PrEP to dozens which also led to a boost in the overall enrollment to the organization’s Primary Care Practice.

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RKC Takes Spin Broom to Social https://rkc.me/video/social-reach-traffic-sales/ Fri, 28 Jul 2017 19:29:56 +0000 https://rkc.me/?p=844 Anthony Sullivan

Working with legendary pitchman Anthony Sullivan, RKC.me helped adapt his TV campaign for the Hurricane Spin Broom to a social universe. Our effort increased viewership from only 5% completion to nearly 70% of viewers watching the entire 12 second social infomercial while also sending thousands of new users to the website to shop.

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April Fools https://rkc.me/video/social-pr-campaign/ Tue, 25 Jul 2017 21:40:19 +0000 https://rkc.me/?p=838 Kahwa

Kudos to the husband and wife team behind one of the Tampa Bay’s fastest-growing brands. Their dedication to participating in our elaborate April Fools launch of Caféine, is representative of their dedication to the craft of making great coffee. Launched the morning of Saturday, April 1, the video was seen and shared by thousands and garnered publicity in the Tampa Bay Times and coffee industry blogs.

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Copa Campaign https://rkc.me/digital/strategic-positioning-campaign/ Tue, 25 Jul 2017 21:10:10 +0000 https://rkc.me/?p=832 Copa

Competitive fares, shorter routes, connections, and complimentary hot meals and adult beverages make Copa Airlines the gem of travel to Central and South America. Our campaign for the largest airline in Latin America promotes destination travel and provides a peek into the experience of flying through Copa, with all of its bonuses. While the destination is key, consumers are now learning how Copa makes getting there half the fun, once again.

Cartagena


“The vast jungles, breathtaking beaches, and colorful historic towns of Colombia need no filter. Copa Airlines offers shorter flights from Tampa to Colombia with complimentary hot meals and wine and spirits. Click Book Now for our best fares from TPA!”

Costa Rica

“#CostaRica: Better experienced in person than in your newsfeed. Shorter flights from Tampa to Latin American with VIP-style services, including complimentary hot meals and wine and spirits. Click Shop Now for our best fares from TPA!”

Peru

“Get closer to Machu Picchu and the Amazon. Travel Copa Airlines from Tampa for shorter flights to more Latin American destinations and VIP-style service in every seat. Click Shop Now to see our latest fares to the hottest destinations.”


“A scenic jungle, a vibrant city, and breathtaking beaches. With 4 direct flights weekly and complimentary adult beverages, it’s easy to discover Central America on Copa Airlines. Book your next adventure today!”

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Kahwa Nitro Blasts Off https://rkc.me/digital/social-campaign-launch/ Tue, 25 Jul 2017 19:43:35 +0000 https://rkc.me/?p=829 Kahwa

Ever trendy and hip, coffee will never go out of style. Introduced in just a handful of stories, high demand for Kahwa’s nitro was almost immediate once our campaign began and created a fast track rollout to more locations.

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Pilot Bank Postcard Series Inspires Brand https://rkc.me/digital/branding-social-campaign/ Tue, 25 Jul 2017 18:41:56 +0000 https://rkc.me/?p=822 Pilot Bank

How do you make finance, cool? Align one of the area’s oldest community banks with the fast-growing city it operates in for a feel good local campaign that reflects the Tampa Bay economy coming to life. Our Pilot Bank postcards inspired thousands of interactions and shares across social media, engaging consumers to help us expose the bank’s brand to hundreds of their friends and family.

 

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